THE REVENGE OF BRAND X: How to Build a Big Time Brand on the Web or Anywhere Else. 275 pages. $36.95
Paperback edition, shipped
This is the book used by advertising agencies, marketing agencies, universities and business schools throughout the world. The definitive guide to making your brand the ONLY solution the THEIR problem -- and more profitable. (Foreign orders are additional shipping)

FRANKELTIPS: THE SECOND YEAR. 160 pages, $21.95
Paperback edition, shipped
Table of Contents and the Introduction is downloadable at http://www.robfrankel.com/FrankelTips2Promo.pdf A collection of strategic and tactical tips to build your brand, culled from Rob Frankels weekly Smart Money columns as they appear in FrankelTips (available by subscription by clicking Join the FrankelBiz List to your left). Over 50 doses of painful but effective truth designed to fracture your perceptions of business reality, including: Hidden Cues in Your Proposals and Agreements That Tell Your Clients NOT to Work With You, How to Charge More Profitably and Get More Customers, Zero and Low-Cost Publicity, Overplaying Your Brand, Good Deals versus Bad Business, When and How to Follow Up, Advertising in the Wrong Places, Old-Fashioned Marketing That Still Works, Negative Branding, Setting Price Points and many, many more. Available as hard copy only. Shipping price is applicable to continental USA orders. Foreign orders subject to additional charges by destination.

THE FRANKEL TAPES: Volume One
$395 - Discounted from the $495 price available elsewhere!
Six audiocassettes describing how to apply Robs branding tactics to your business. A full days seminar at a fraction of the price. Tape 1: Frankels Laws of Big Time Branding: How they cut costs and increase profits. Tape 2: The Media Implosion: Why consumers act totally differently today and how you can play to that. Tape 3: Branding on the Inside: How to implement your brand inside your company and turn employees and vendors into evangelists for your brand. Tape 4: The Mantle of Leadership: Ways for your brand to tactically lead so that others will follow. Tape 5: Naming Your Price: How to let your brand command premium prices in any environment. Tape 6: Branded Community: How to make your brand touch the human heart and motivate from there. (Foreign orders are additional shipping)

The Frankel Tapes: Session 1 (of 6): 57MB zip file containing MP3 files that play on any platform and is loaded with stuff you can use right now:

The Media Implosion and How It Affects Your Brand

This is Robs introduction to branding: what it is, how it works, WHY it works and the different ways in which it can enhance your business for the long haul. The basics of what you need to know, including the most important, most overlooked part of all: the Media Implosion. This is the foundation of why branding is more important now than it ever has been and how it can work for your business right now. The basis for the implementations that follow in subsequent sessions.

The Frankel Tapes: Session 2 (of 6): 67MB zip file containing MP3 files that play on any platform and is loaded with stuff you can use right now:

Frankels Laws of Big Time Branding and How They Empower Your Brand

How your brand strategy can increase your revenue streams; Working from strengths; How to leverage your natural assets into your brand; A complete explanation of how Frankels Laws of Big Time Branding can be implemented into your business and its brand; Naming your brand; Creating effective tag lines; How to establish brand credibility; Why youre not normal; How todays brands suck - and how that helps your brand; Why pricing means nothing if your brand is solid; Growing from start-up to next tier growth through brand strategy and implementation - and more!

The Frankel Tapes: Session 3 (of 6): 65MB zip file containing MP3 files that play on any platform and is loaded with stuff you can use right now:

Internal and External Branding

Branding on the inside, how to test if your company is branded, implementing the brand throughout your enterprise, how branding gets better employees, Corporate culture, Branding on Hold and other details where the brand lives, motivating employees through branding, over-delivering, why technology means nothing when it comes to brand, IDEAS FOR YOUR OWN BRAND, Getting the Sales Guys to buy into the brand, Vendor relationships, lowering costs per sale, making heroes out of your evangelists. Building from strength, leadership, taking on competition, getting the message to hit the buyer where it counts, the Do It Yourself Corollary, creating the brand from the outside in, Logos that really work - or not, Coming up with the right brand names, Self-sabotaging your brand (the most common mistakes), how branding affects package design, grabbing more shelf space through branding, enjoyment as a branding technique, branding-driven website design, advertising techniques that work - and dont, branding in the business plan.

The Frankel Tapes: Session 4 (of 6): 60MB zip file containing MP3 files

This MP3 file plays on any platform and is loaded with stuff you can use right now:

The Mantle of Leadership.

The absolute center of branding power is leadership. This session shows you how to be a leader and profit by being one. Re-defining differentiation. Good leadership over Evil leadership. Creating followers. Whose interests are you serving? Losing control is a good thing. Enemies of leadership - in your business - to hunt down and destroy. Tactics, tips and traps. Giving it away without giving it all away. Creating the brand so that everyone can implement it personally. Eliminating insecurity, projecting confidence and genuineness. Can you niche too narrowly? Setting expectations of your brand properly. Anti-Branding as a tactic to help you focus your brand, screen prospects and become stronger, more profitable and efficient. The real dangers of not leading. The importance of a human icon. Walking down the street naked. Whats the difference? Real-life examples that really worked. Leading in the bricks and mortar world. Leading by example. Going your own way: why conventional wisdom usually isnt.

The Frankel Tapes: Session 5 (of 6): 60MB zip file containing MP3 files that play on any platform and is loaded with stuff you can use right now:

Price Strategy and other Bottom Line Tactics

Commanding a premium price even when your product or service isnt premium, Increase sales, Shorten sales cycles, increase transaction amounts, Increase customer loyalty, Decrease customer acquisition costs, How youre not pricing your branded stuff properly, Why Supply and Demand theory is totally wrong, Details make the difference, Economists and others you shouldnt listen to, Which parts of your competition to take seriously, The biggest mistakes you can make and how to avoid them, Brands that know what theyre doing, Finding brand value in real dollars, Real life examples, Pricing as a statement of value, Not being a leader can kill you, Selling what you do versus Doing what you do, Why people feel good about paying more than they should, Why you dont charge enough, Choices and options as killer weapons, Promotions that undermine your credibility, The evils of discounting, Getting around the bullshit factor in your ads, Branding to enhance customer service, Brands that do it right, Offering value to users at no cost to you, Building value without spending cash.

The Frankel Tapes: Session 6 (of 6): 60MB zip file containing MP3 files that play on any platform and is loaded with stuff you can use right now:

Putting it all together to launch your business brand

Taking everything weve gone over and applying it to your brand: Implementing leadership, Building a Branded Community (R), Why everyone else fails at building communities, Case studies from the real world, Monologues versus Dialogues, The importance of dissent, Making heroes from your brand, Options and Choices and More Options, Online or offline? How free content drives participation and evangelism, Shortening sales cycles, Building loyalty, Marketing research that rocks your world....for free, Letting your users and prospects know you hear them, Why Will Rogers was right...Go forth and brand thyself!

Why & How You Should Self-Publish Your Book
Should I Self Publish?,The Big Myths, Why Major Publishers are So Wrong, A Real Life Horror Story, Stuff You Need to Know, Where to Print it, How to Fulfill Orders, Why You Shouldnt Depend on Amazon, How to Guerilla Market and more!

Critical Business Agreements in MS-WORD Format
Ready-to-use, search and replace Business Agreements, Service Agreement, Non-Disclosure/Non-circumvent Agreement, Estimate Form. Save money by having your lawyer approve them, instead of writing them from scratch. Downloads as a ZIP file, for easy extraction on any platform.

How to Send Unsolicited E-Mail and NOT be a Spammer
Yes, e-mail really does work for prospecting business if you know what youre doing. Who Are Your Best Prospects?, Where Do You Find Them?, How Often Should You E-Mail?, What Kind of Letter Should You Write?, How Do You Build and Manage the Contacts?, When Do You Send Letters? What kind of follow up?

Funding & Launch: What you need to know about raising money.
The dream, system, money and people. What you need from each. How to organize. The funding pitch. Venture and private placement. Mistakes to avoid. Alternative funding sources and more.

How to Get Reporters Attention and What to Say When They Call
At last! Robs secrets on getting publicity that really works -- on practically no money. This is the program that Rob uses himself, and includes The Myths and Truths of Publicity, The Difference Between Publicity and Advertising, The Hidden Expenses of PR, How to Keep it Cheap, and the ever important Steps to Generating Really Good Publicity, How to Get Reporters to Call You, How to Answer the Reporter Query and more. This is a MUST for anyone who is serious about generating effective publicity for their brand.

How to Create Perfect Proposals
Are you writing each proposal for each pitch? Forget it. Most people spend too much time and money writing proposals that never see the light of day. This is a step by step (with samples) book that shows you how to prepare a winning proposal so that you never have to create one from scratch again. Includes competitive strategies and tactics that differentiate you from competitive bidders. One of the most requested ebooks in the FrankelBiz collection! Downloads as a zipped PDF file.

How to Create Perfect Powerpoints
Speaking in front of a group? Want to get their business? You dont need more than 12 Powerpoint slides to do it! This is one of the most requested e-books we offer, because it turns those awful speak-for-free events into new business client fests. Includes instructions and a sample Powerpoint from one of Rob Frankels Lightning Lectures, so you get extra benefits you can apply to your own brand. Downloads as PDF.

Perfect Profiles & Backgrounders
Call them one-sheets, backrgounders or profiles, you get one side of paper to show clients, prospects and media why youre their only solution. Loaded with proven tips, tactics and examples, this is the e-book that shows you what to do, how to do it better -- along with the fatal flaws that can wreck you! Downloads instantly as a zipped PDF file.

Six issues of FrankelTips (153, 154, 155, 156, 157, 158) bundled at a discount price! Get all six downloaded as a zip file for extraction on any platform.

Web Stuff That Works
Web Traffic, Multiple Personalities on the Internet, How Internet Advertising Doesnt Work, 9 Ways To Screw Up Banner Advertising, Branding, right down to the buttons, Build it, dont buy it. Affiliate Chicken Soup, The Death of CPMs and more!

Increasing Profitability
Packaging for Profit, Secret Weapon Syndrome, Paying for Placement, Telegraphing Failure, The Back End Deal, The Danger of E-Books, Discounting Your Brand, Is Over-servicing Killing Your Brand?, The E-Weapon, Autoresponders Destroying Your Brand and more!